Psychotherapy as a profession is over. It’s fallen into the gutter, along with other previously laudable professions like journalism and medicine.

I predicted this two years ago, as I noticed a strange trend in the photos of many newly minted therapists on psychologytoday.com, the most comprehensive and curated directory of licensed therapists practicing here in the US. The head shots began to resemble what one would see on a dating app like Hinge rather than professional photos from a reputable website advertising above-board services.

The women started to look…hot. The come-hither eyes, the cheeky smiles, the coy grins. And the make-up. And the hair. And the low-cut tops. Am I clicking through options for the local Thai massage studio or someone tasked with treating mental illness? It was no longer clear.

One young therapist who resembles a glam model has set up shop in downtown Los Angeles with close to a dozen contracted therapists under her management, in a large office that she owns. She and every woman who works for her is exceptionally attractive, at least in the photos on the website, and they all work virtually in front of a camera in various rooms in the compound. Little differentiates them in training or approach. Which one appeals to you more—the petite blonde with rouge cheeks or the steely-eyed brunette with the plunging neckline? They’re all available for a private conversation from the comfort of your home. All that’s needed is a valid credit card.

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